Happy Cow Ice Cream is a pint-sized ice cream brand for pint-sized people. I created a cute cow character to draw children in and introduce a likable "mascot" for the brand. The color palettes for each flavor were based on the colors of the ice cream ingredients, but I increased the saturation to appeal to a younger audience. (Tutti Fruiti is strawberry flavor, S'mores is graham cracker, marshmallow, and chocolate, and Rainbow Sprinkle is birthday cake flavored) This project was an opportunity for me to learn how to illustrate repeating backgrounds like the cow spots used on each container.